Bidding

It’s easy to write something, but difficult to write something interesting and impactful. It’s the same with writing bids, it’s easy to put words onto a screen, but difficult to make them easy to read, compelling and high scoring. Over the years we’ve seen the same mistakes again and again – and sometimes all at once – so we’ve listed some of them here...

Why us? This is the question that defines your win themes...which will set you apart from other bidders, providing the customer with a compelling reason to choose you. Tips for how to decide on your win themes...

The influence and impact of a bid's written style cannot be underestimated. It can help make life so much easier for the evaluators - if it is easy to read, it's often more understandable.Here are seven best practice tips on writing style...

​Adopting the customer’s language when writing a bid response may seem unnecessary and impractical, but it can add tremendous value to your final submission, as it ensures the content is familiar and understandable.

You can’t sell something without explaining how it benefits the customer; it’s the same with writing about products or services in a bid. You don’t want to leave the customer thinking, “So what?”. However, subject matter experts often detail features without explaining their benefits...

It is best practice to undertake a Red Team Review (RTR), also known as a Critical Friend or a peer review, at the end of the bid writing-review cycle prior to submission. Here are some tips to help you to get best value out of them...

Frequently, to score top marks you are explicitly asked to demonstrate how you will go above and beyond the specification and exceed the stated requirements. If you do not clearly address this within your response, you’re essentially restricting the maximum score you can achieve for each answer. Here is some guidance on how to approach this...